About Us

For us, it started with a simple love for bass fishing. Back then, just two young adults, we began tinkering with materials, crafting our own makeshift baits. Little did we know, that spark of creativity would ignite a lifelong passion.

Thirty years have flown by, filled with countless hours on the water, learning the nuances of bass behavior, and refining our angling skills. That enduring passion for bass fishing has now evolved into something more: the birth of our own line of uniquely designed bass lures.

My buddy Emory and I have poured decades of experience into every aspect of our lures. We’ve drawn from years of observing how fish react, understanding their feeding patterns, and adapting to the ever-changing conditions of the water. This isn’t just about making lures; it’s about translating a lifetime of fishing knowledge into tools that truly perform.

Of course, not every experiment yields a winner. We’ve had our fair share of “flops,” but those failures have only fueled our drive to discover the “magic” – those designs that consistently produce results. The baits you see here are the culmination of that journey. They’ve proven their worth, catching fish for us and other anglers in even the toughest of conditions.

We’re not just selling lures; we’re sharing our passion. We hope that our dedication to crafting effective baits will translate into more successful fishing trips for you. May our lures help you experience the thrill of the catch, and share in the magic we’ve found on the water.

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